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Cart Conversion May 26, 2023

How Does Payment Method Placement Impact the Checkout Funnel?

In today’s digital age, the online shopping experience has become an integral part of our lives. With the increasing popularity of eCommerce, businesses are constantly striving to optimise their checkout processes to enhance customer satisfaction and increase conversion rates. One crucial element of the checkout funnel is the placement of…

merchant account
Payment methods May 13, 2023

What is a Merchant Account and Why Do Businesses Need One?

Merchant accounts are commercial accounts that allow a business to accept credit and debit cards from customers. Such accounts allow businesses to receive payments from card transactions, manage payment processing and access data and analytics related to transactions.  Businesses must go through an application process with a services provider or…